Since my last update, I have got a new job — leaving behind the grey, drab world of purchasing I have become the new marketing guy for my company. What this means most importantly is I have almost complete control of my Peru trek publicity. The local “operating company” of my much larger company have formally agreed to sponsor me a very generous sum towards my final target. Putting my PR and journalistic skills to good use, I have produced press releases publicising the fact — from a local angle (company gives money to local man) and the more corporate angle, for the trade press.
There has been a warm response from two local paid-for newspapers in Essex, with one daily evening paper sending a photographer round to my house this evening to take pictures. The other paper is very keen to run the story but is asking me to provide the pictures. Of course, I should have thought of this in the first place before sending the releases out — they will get much more interest if they come with pictures. This will be remedied in the next day or two.
In other sponsorship news, my first fundraising event has been confirmed for the evening of October 22. A charity quiz night, hosted by a local DJ and renowned quiz master, is in the process of being booked — the idea is for there to be six people to a team, paying £5 each, with the hall holding about 60 people in total. I have begun soliciting local shops and businesses for raffle prizes, next I need to work out some kind of advertising.
The Facebook group has swelled in numbers since my last post, it is now up to nearly 60 members and is a great way to publicise the fundraising events I am planning. It is also an easy way of keeping supporters updated with the sponsorship progress.
Money donated (or promised via my paper sponsorship form) to date totals almost £500! The handy little graphic in the sidebar tells me this makes it up to 15%. In the last three days I have had three separate donations; the Lions Club of South Woodham Ferrers have generously donated £100, my uncle sent me a cheque for a further £50 and a good friend this evening has donated £15.
I aim to have hit the £500 by the end of this weekend — but let’s see if I can smash through that target!
As always, anyone wanting to find out more information about the Peru hiking challenge, or the work of Macmillan, please visit http://www.macmillan.org.uk/peru. And any kind souls who would like to help support my great Peru trek for Macmillan Cancer Support can do so on my JustGiving page.