A new year for adventure

The Aurora Borealis over Eielson Air Force base, Alaska
U.S. Air Force photo by Senior Airman Joshua Strang

It’s a brand new year, Adventure-seekers! And do you know what this means? No, not New Year resolutions — but that the Great Arctic Fundraisng Adventure is now a matter of weeks away! No longer is it “next year”, but instead something like 8 weeks away.

Am I crazy to be swapping a nice warm flat in east London for some basic cabins in the Arctic Circle, and exchanging my days of social media marketing for sledding across frozen lakes and Arctic forests?

People ask me “Isn’t life an adventure on its own?”. So, maybe I am crazy, because the answer for me is no. When I am looking up at the Aurora Borealis, or speeding across the Arctic tundra with a pack of huskies I will know this is why I am doing it.

Not forgetting the other reason why I am doing it, either — raising £6,000 for Macmillan Cancer Support.

The new University College Hospital Macmillan Cancer Centre will open this year, and cost £100 million to build. Macmillan Cancer Support will be making its biggest ever contribution, of £10 million, towards the centre. The University College Hospital Macmillan Cancer Centre will be the first of its kind in the NHS and will redefine the ways patients are treated, using the best diagnostic and treatment techniques to improve survival rates.

Macmillan will provide a Wellbeing Centre within the building where people affected by cancer can find the best information and support, including advice around coping with personal and financial impact of cancer and returning to work.

The start of a new year can be hard when you have lost loved ones. You wonder what their plans might have been for the year ahead. It can also be tough on anyone living with cancer, or caring for someone living with cancer. Macmillan Cancer Support are there, providing help and support. If you want to find out more about Macmillan, or would like to contact them follow the links or visit http://www.macmillan.org.uk/

So far I have raised £3,359 towards the Great Arctic Fundraising Adventure for Macmillan — and this year promises more pub quizzes, more station collections, and the Aurora Borealis.  You can help support the Arctic Adventure with a donation here or by buying a fundraising calendar here.

Fundraising adventures

What’s new with the Flat-Footed Adventurer and my Great Arctic Fundraising Adventure?  Actual Fundraising has taken up a lot of my time, pre-adventure recently.

In the last few months I have spent entire days collecting in National Rail stations Paddington and St Pancras.  I have also spent large amounts of time collecting on a local retail park, outside a local Tesco store, and at a Poundland fun day near Elephant and Castle.  Some volunteers I’ve met while out collecting have told me they don’t like street collections and find them depressing.  I’m not clear in what way they find them depressing, but I enjoy them.

Sure, they’re often long days; my collections in national rail stations have had me on my feet for 12 hours (give or take some breaks), and I’ve heard complaints from volunteers that the collections recently aren’t nearly as profitable as they have been in the past.

I enjoy the human interaction.  Most people just chuck a couple of quid the bucket as they hurry past, but some people stop to talk — they’ll stop and thank me for the work that Macmillan Cancer Support do.  Or they’ll tell me how cancer has affected their own lives, as a patient or through knowing someone with cancer.  Sometimes they are sad stories, sometimes they are stories with a happy ending — but these people remind me of why I am raising money for Macmillan Cancer Support with this adventure.  Some people don’t just put some coins in the bucket, either — some people will reach into their wallets and put a banknote into the collection.

I also enjoy observing life, watching people going about their business.

I was recently at Droidcon — a conference dedicated to the Android operating system.  While there I had the opportunity to talk to HTC, Sony Ericsson and Accenture about the Great Arctic Fundraising Adventure.  HTC were enthusiastic to hear about it, and the other two were progressively less interested.  Unfortunately, attempts to follow-up haven’t been very fruitful.  I have also tried to make contact with RedBull in several different ways — but have had the same frustrating lack of response.

To date, my fundraising efforts online and offline have helped me to raise just over £2,000 — which is roughly a 30% of my way towards the total, and I haven’t yet been told how much my collection in St Pancras raised.

I need to have raised £4,800 by December 26 — so I still need all the support I can get.  You can contribute towards the Great Arctic Fundraising Adventure here and show your own support for Macmillan Cancer Support.

Adventure is out there

Preparations for the Great Arctic Fundraising Adventure have got into full swing this week — and hardly a minute too soon.

Donations via the Just Giving page have reached £220 this week. It might seem like a slow start, but that’s 5 donations — including one from someone who is a little bit a personal hero of mine, Peter Lubbers.  The man does it all — ultra-marathons, bungee-jumping, skydiving — and still finds the time to be an expert on HTML5.

Corporate requests for sponsorship have so far been met with polite declines.  From a sports marketing perspective, I also approached several brandsto see if they would get behind “The Flat Footed Adventurer”, with much the same level of success.  Adidas have told me that while Macmillan Cancer Support are one of the charities they are supporting this year, they can’t support me “due to resource & budget limitations”.  Animal — without a doubt one of my own favourite brands — agreed that Macmillan Cancer Support are a great cause, and like so many others the friendly press office contact had seen first-hand their work, and said on a personal level he “supported” any charity fundraising for them.  However, like so many others, Animal have to draw a line somewhere.  In this case, I was told normally they offer goods to raffle off or to support in any event that ties in with their core of surf, board and bike sports.  However, dog sledding doesn’t count as one of their core board sports — although it involves snow.  As they say, there has to be a line somewhere.

Among the other responses I have had included a no from the office of Boris Johnson, the Mayor of London.  As a publicly funded organisation and a strategic body for London, I am told the Greater London Authority is not in a position to assist individual causes, no matter how worthy they might be.  As “sorry, no” responses go, while it may be entirely copy/pasted, there’s very little you can argue with in it.

I have not had any kind of response from the press offices of London’s various transport services, nor from my local MP.

In a more positive light, the organisers of the Hacker News London Meetup made an announcement to their members about my Arctic Fundraising Adventure ahead of this month’s meeting, and I was given a very kind donation by the organiser of the London Java Community.

Outside of fundraising, I was generously given a free personal training consultation by Matt Wolstenholme this week — Matt has a variety of fitness qualifications and bags of experience under hsi belt (as well as being a talented sports writer), so I considered myself very fortunate to get an exclusive consultation with him.  Although I am sore today, and noticeably out of shape, I found I’m not nearly as disastrously unfit as I had thought I was — but this could just be as a result of Matt’s motivational style.  If you’re in London and want a personal trainer, Matt comes highly recommended by me — and hopefuly, if finances allow, I will be able to see Matt on a regular basis for more personal training. With his help, I have no doubt that in no time I will be fit for chasing huskies and pushing sleds uphill.

So , where does this leave me?  I consider this some of my first steps along the road — I have made a start on fundraising, but there is an awful lot more to go.  I have also had one personal training session, the first of many more hours of fitness training.  From here, we can only go up.  There needs to be more donations, which will surely come as a result of more effort to find the donations — so there must be more emails written and more contacts made.  I also need to start some traditional supermarket collections.

I should also get a proper press release written, since all contact with the Docklands newspaper was met with a resounding silence.

In the news his week was a report that Four in 10 Britons will get cancer.  According to the Guardian, “Figures obtained by Macmillan Cancer Support show that 42% of Britons had cancer before they died – compared with around 35% a decade ago.  The study, which analysed data from 2008, also revealed that 64% of cancer sufferers will eventually die from the disease.”

It reminds me of why I am doing this trip in the first place.  You can donate to my Great Arctic Fundraising Adventure here.  Adventure is out there!

>The Big Push

>This is it — I leave tomorrow. No amount of training walks, gym sessions, or voodoo can help me now, in less than 24 hours I will be on a plane bound for Peru.

I need to give special thanks to everyone who has donated recently, I owe all of you a huge thank you for your support, you all know what a difference your money can make to Macmillan, and I am endlessly grateful.

So here we go. Your next update from me will be in just over 10 days’ time, when I return — which is probably a shorter time than usual between updates.

Thank you to everyone who has come here to show me your support, and a thousand thank yous to everyone who has donated their hard-earned money. My total so far is currently standing at £3,880, so there’s less than £150 to go before we hit the big £4k. Anyone that wants to take this time to push it that bit closer, please feel free.

On the trail — along with before and after — I’ll be keeping a journal and dutifully snapping pictures, so I hope to have something to reward you all with on my return.

Thanks again — and see you soon!

>Autumnal update

>
Recent donations have now topped the £500 mark — particular thanks go to Amanda’s colleagues, Mik and Adil who carried me over the £500 milestone.

In other news, it’s been a good week for publicity. Coverage to date has appeared in the Basildon Echo newspaper, the Chelmsford Weekly News, online on the ThisIsEssex web portal and the South Woodham Focus. Coverage will also be appearing in next week’s Essex Enquirer.

Our fundraising quiz night raised a total of £113 — thanks to everyone who came along and contributed, it was a lot of fun and exceeded expectations. Special thanks goes to Howard Carter for donating his time and services on the night!

In other news, a sponsored dress-down day and Halloween pumpkin competition in work have added another £47 to the fundraising total. Altogether, this brings the current total up to an impressive £695. The Essex Chronicle took an interest in the pumpkin story, so kindly gave me some more coverage there.

We will be planning more events in the near future, including hopefully a fundraising evening in London, so please keep an eye open for updates, keep visiting, keep inviting your friends to read and keep the sponsorship coming! My current aim is to reach £1,000 by Christmas — but I need all of your help to achieve this.

Thanks again to everyone who has donated to date and helped support events, but most of all thank you all for showing your support here!